About - Joshua Tree Leadership


Entrepreneur advocacy: grit and determination + passion and purpose.

Richard Morehouse smiling black&white

About Richard Morehouse

Starting with his paper route for the Tehachapi News, Richard has always been entrepreneurial; however, after proudly serving his country, and working with, and for Fortune 500 companies, such as Georgia Pacific, and Unisource Worldwide, he landed on one of his ultimate passions, working with SME entrepreneurs. One of the challenges that Richard observed from the beginning was 85% of all entrepreneurs struggled with one, or more, of the Four P’s:

  • Purpose
  • People
  • Performance
  • Profit

From this discovery, Richard embraced the philosophy: Listen.Learn.Lead. Now, as a SME strategist, Richard fully understands the dichotomy that entrepreneurs face, the grind of working in the business, versus the desire to work on the business. Through years of entrepreneurial engagement, Richard connected and created an integrated best practice operating system, OSSO:

  • Own
  • Strengthen
  • Systemize
  • Optimize

At the end of the day, Joshua Tree Leadership believes that passion, combined with process, creates the freedom to create, grow, and thrive.

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A Tribute to Mark Hilts

Mark Hilts InspirationWhen I think of the people who have influenced my understanding of organizations, companies, or even life, I am able to specifically identify well-known thinkers and leaders. I am also able to identify equally profound people, unacknowledged across the broad spectrum, who have taught me life lessons, and business principals.

One such person is Mark Hilts, the most talented printing press operator that I have ever known. From a small northern Minnesota town, Mark was not only talented and competent, but he was also caring. He cared about doing his best, whether it was setting up a web press for an important client, or harvesting wild horseradish in the far reaches of his farmstead.

He cared about people too, his co-workers, his family, and friends. He also cared enough to be available for, at the time, a junior executive that shadowed him on the production floor, while asking incessant questions.

Over the years my relationship with Mark evolved from teacher and student to one of mutual respect. I trusted Mark’s insight, and suggestions, and in the end, he grew to trust that I would incorporate his expertise into my process. In doing so, the two of us created a production facility that attracted the largest companies in the world to a town closer to Canada that Atlanta Georgia, or Bentonville Arkansas. 

My relationship with Mark was cut short, far too soon actually, the result of cancer. Upon receiving his diagnosis, he fought bravely, and with gusto, but his health began to deteriorate. During a visit to see him in the hospital he pointedly, but politely, let me know that he was “done entertaining,” and I knew my time of seeing him in person had ended. Mark decided he wanted to leave the hospital and spend he remaining time at home. 

On his final day, I received a text from Mark’s family telling me that he would not make it much longer. I was out of state at the time, traveling, and with my meeting concluded, I hurried to my rental car and called Mark, hoping that I would be able to talk with him. Quietly, with help from his family, he answered the phone, and I was able to tell Mark how much I appreciated him, how much he had positively impacted my life, and how indebted I was to him for his wisdom. His response was “It’s not wisdom unless it’s shared,” he also told me to “always do better,” and to watch out for those “you can’t trust in the outhouse with a spoon” (one of his more colorful pieces of wisdom). His last words to me were “I love you brother,” and the call ended. To this day I am not sure if the call dropped, or if he pressed end, it really doesn’t matter.

I am blessed for knowing Mark Hilts. He absolutely had a passion for life, all of which he tempered with his own system for attaining his goals. Whether it was the correct rig while fishing for Alaska Halibut, or adjusting the chemistry while setting press colors, he brought passion and process. His teachings personally benefited me, and by association, countless others.

This is the spirit that embodies Joshua Tree Leadership: a passion for the entrepreneurs of the world, coupled with an operating system influenced and taught by teachers like William Deming, Gino Wickman, Don Clifton, Leif Babin, Jocko Willink, and Mark Hilts.

References and Resources:

  • Jocko Willink – Extreme Ownership
  • Leif Babin – Echelon Front
  • Gallup CliftonStrengths – Strengthfinder
  • Gino Wickman - Entrepreneurial Operating System
  • William Deming – Total Quality Management
  • Mark L. Hilts – NorthPrint International

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  1. The 30,000’ objective view
  2. The 15,000’ process view
  3. The 6’ ground level view (The Top 3 issues keeping you awake)

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